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Traditional vs Virtual Wedding: The future of the Wedding Industry

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By Kanika Chachera

Updated on 21 July, 2020

Image Source: The Wedding Story

As a millennial, I have grown up watching Bollywood Movies and have dreamt of a Filmy Wedding my entire life. Seldom I may have created storylines with this influence and awaited a Big Fat Indian Wedding of my own. Call me a Rom-Com fanatic, but it gives me butterflies to read about Zoom proposals, Virtual Weddings and getting to know all about the couple’s union. 

However, it also shatters me that the pandemic has shocked a mass of people. To plan a wishful wedding and having to cancel it with a heavy heart is not what couples had imagined. This drastic change has turned the Wedding Industry topsy-turvy and questions the future trends. Traditional vs Virtual Wedding: What is the Future Of The Wedding Industry? Let us find out.

Our Cultural Wedding Values


Image Source: Nikhil Patil

Indian culture revolves around its ancient accustomed traditional legacy. The involvement of divine, auspicious dates and holy ceremonies are merely held for successful validation. These factors play an important role in the wedding rituals, especially the Vedic chants that eternally shields a couple. 

Our society has been observed to support these customs genuinely and celebrates the occasion wholeheartedly. Participation of the family members is so much more than bringing togetherness. Every relative shower the couple with their love and blessings during the matrimony. Giving away the daughter aka Kanyadaan too plays a crucial role in the event and that validates the marriage ceremony. It reflects the true meaning of an Indian Wedding mended with cultural values.

Related Read: Intimate Wedding Venues For 50 People During COVID Crisis

Modern Technology Advancements 


Image Source: Mumbai Mirror

Modern technology has made our lives easy with the ability to connect from afar where social needs are met via Zoom, Livestreams and magnificent photo sharing. Moreover, enchanting invitations are nowadays designed and presented digitally. Technological advancement has its wonders evidently, as I too have come across a dozen of wedding stories during the lockdown myself. 

Virtual weddings have surely brought joy to society while also trying to keep up with social distancing. Couples who planned their wedding in the first six months of the year 2020 have faced the transition of wedding trends personally. Although it is a beneficial choice at this time of the pandemic, it may not be a satisfactory option in the long run. It can be considered by looking at the ratio of those who postponed their galas.

Tending Blog: The Viral Zoom Wedding - Love is greater than Coronavirus

What To Expect in Long Run


Image Source: Wedding Bells Photography

Coronavirus has modified our way of living positively by bringing hygienic routines into a regular practice. The new normal is said to be for the betterment of the people, globally. As far as the Wedding Industry of India is concerned, it is majorly dependent on the government guidelines. New rules suggest organising a gathering of no more than fifty members of the family as of now. Therefore it can be perceived that involving accurate safety measures in wedding planning can bring it back to boom. 

Another reason to foresee traditional weddings taking place is by recollecting the number of couples who have postponed their ceremony. Indian community respects cultural values over virtual unions. It is only due to the current COVID-19 situation that virtual weddings are seen to be accepted. It is expected to see the virtual trend decline as the disease exits our lives. The beauty of an Indian Wedding lies majorly behind the culture itself. For as long as Tech and Culture do not merge, there is a bright future for the Wedding Industry.

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It is time to protect ourselves from the virus and not the once in a lifetime celebrations. Let the Weddings Begin!